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11 October 2010 |
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Developing and Marketing Healthy Beverages under EU Legislation: Health Claims, Novel Foods, Clean Labelling |
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Led by Food Law Consultants, Brussels |
| 09.00 |
Registration and Welcome Coffee |
| 09.30 |
Opening Remarks |
| 09.45 |
Latest Regulatory Developments Regarding EU Health Claims Legislation
- Assessment of the first positive list of health claims
- Transition periods: life beyond the adoption of list of claims
- Lessons learned from EFSA assessments of health claims submissions up until now
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| 10.45 |
The New Novel Foods Regulation: Impact on the Beverage Industry and Future Regulatory Developments
- New provisions for the traditional fruits from third countries
- Farewell to substantial equivalence
- The novel food catalogue
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| 12.00 |
Lunch |
| 13.30 |
“Fresh and Natural”: The Future of Clean Labelling
- Overview of legal requirements to use “natural”, “pure”, “fresh”, “with nothing added”, “without artificial flavors”
- Guidelines for “clean labelling”
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| 14.30 |
Case Studies and Practical Examples of Healthy Beverage Marketing |
| 15.30 |
Success Stories from the Beverage Industry |
| 16.30 |
Closing Remarks and Discussion |
| 17.00 |
End of Seminar |
| 18.00 |
World Juice Welcome Cocktail Reception |
