Ademerval Garcia
General Manager, G2G Trading GmbH, Switzerland

• Assessing the impact of the recession on value and volume of juice sales
• What do consumers see as a premium juice product?
• Assessing the prospects for further growth in smoothies

Hans Lanzinger
Managing Director, Hermann Pfanner Getränke, Austria

• Identifying the most important channels for soft drink purchases in foodservice
• Assessing the main consumer segments targeted for out-of-home consumption and the main drivers of purchasing behaviour
• Finding new consumption occasions for juice
• Comparing price points for juice products in foodservice with retail juice products

 Roger Suddaby
Foodservice Team Manager
The Nielsen Company, UK

• Identifying the most important functional benefits of juice for consumers
• Examining the drivers for functionality in different consumer segments
• The impact of EU health claims legislation on marketing functional juice products
• Practical cases and technical aspects

 Ulrich Killeit
Head, Technical Marketing EMEA, DSM Nutritional Products Europe, Switzerland

• Quantifying the market share of organic juice
• Assessing the major drivers for consumption of organic juice in the major target segments
• Examining the increased costs of organic production and the price premium in consumer products
• Capitalising on synergies between organic and other key consumer perceptions of premium juice products

Alice Diepenbroke
Research Manager, Euromonitor International, UK

• Identifying phytochemicals and antioxidants in fruit juices
• Authenticity and on-pack labelling of antioxidant content
• Health benefits and evidence required for approved claims

Professor Alan Crozier
Senior Research Fellow School of Medicine, University of Glasgow, UK

• Examining the dangers of fruit juice adulteration
• Assessing the latest analytical methods to verify the authenticity of fruit juice, including different varietals and producing regions

Michèle Lees
Director of Collaborative Research, Eurofins Scientific, France

• Quantifying the impact of the recession on juice consumption in Russia
• Identifying the market segments which have demonstrated most resilience and recovered quickest
• Assessing opportunities to increase juice consumption outside the major metropolitan areas

• Quantifying current levels of per capita juice consumption in Turkey
• Identifying the main competitors for juice in the beverage market in Turkey
• New product developments in fruit juice products

Ebru Akdag
General Secretary, MEYED – Fruit Juice Industry Association, Turkey

• Comparing estimates of fresh juice consumption with RTD consumption
• Capitalising on the drivers for increased RTD consumption
• Developing new juice products targeted to the needs of different consumer segments
• Packaging formats for juice products in Latin America

Javier Artiach
Director, Iberia and Latin America, Canadean, Spain

• Examining the impact of raw material price volatility on profits throughout the value chain
• Utilising raw material derivatives contracts to hedge against volatility
• Assessing the scope to manage risk through investment in products outside the juice market

Alex Masters
Editor, Business News, Foodnews, UK

• Exploiting opportunities in markets for aromas and essential oils
• Developing juice processing methods to maximise the production and value of byproducts

• Assessing trends in global fresh fruit consumption and the impact of increasing demand in China
• Examining the level of correlation between fresh consumption and price of raw material for processing in different markets
• Analysing the capacity to switch processing cultivars to fresh consumption or to plant new crops dedicated to the fresh market